Armavir Marz is located in the Arax river valley, on perhaps the most fertile lands in Armenia, made up of the three Soviet regions of Ejmiatsin (the basin of the lower Kasagh river), Armavir (the Metsamor or Sevjur river basin), and Baghramian, the rocky western upland. Jewel in the touristic crown is Ejmiatsin, the mother church of Armenia, with its treasury and outlying early medieval churches, including the ruined Zvartnots Cathedral. The Sardarapat battle monument includes an impressive ethnographic museum. There are some other interesting historical places in Armavir such as Urartian/Hellenistic city of Armavir/Argishtihinili and fortress of Aragats, and the early Iron Age site/museum of Metsamor, that have significant archaeological significance, though somewhat mysterious to non-specialists.

Inhabited since the Neolithic period, and particularly Urartian and Hellenistic times (Armavir and Ervandashat were ancient Armenian capitals), these fertile river lands were too tempting to the conquerors, and gradually Mongols, Turks and Persian pushed the Armenian population into inaccessi-ble foothills. Nonetheless the region is especially rich in valuable cultural monuments inherited by Armenian civilisation, some of them being in the UNESCO World Heritage Site list. They are Zvartnots church, St. Gayane church, St. Hripsime church, St. Shoghakat church and the main Ca-thedral of Etchmiadzin. The region was blessed since primeval times, as according to the Bible, it is the very place where Noah’s ark rested after the famous flood.

The climate is hot and dry, days are sunny. The hottest months (July and August) experience a tem-perature up to 41°C, and during the coldest months – up to -33°C.

The region is famous for its advanced agriculture. The flavour of Armenian fruit, especially those grown in the valleys of Armavir, cannot be compared with any other. Different varieties of apple, peach, pear, cherry, mulberry, plum and numerous others are grown under the bright sun and in the fresh air of this region. However apricot cultivated in Armavir stands out among other locally grown fruit. Apricot in Armenia was cultivated since ancient times. It was long believed that apricot has originated here. The scientific name of it – Prunus Armeniaca (Armenian plum) derives from that assumption. Alexander the Great first introduced apricot to Greece, and Roman General Lucullus (106–57 B.C.) also exported some trees – the cherry, white heart cherry, and apricot – from Armenia to Europe. However, even if you do not know this all, you will sure distinguish the taste of Armenian apricot among many others.

The cultivation of grapes has been an important industry in the region for a very long time. Thanks to the juicy and delicious grapes cultivated in Armavir, Armenian brandy and wine is widely recog-nized and appreciated throughout the world. Several cognac and wine factories operate in the region.

The region has the smallest territory in the country. Armenians constitute the greater part of the population, but the region also hosts a small number of Yezidis, Assyrians as well as a few other nations.